1. No purchase or payment necessary to enter or win. Purchase will not increase chances of winning.

2. ENTRY. To enter, each contestant (the “Contestant” or “Contestants”) must submit the following by the deadline outlined below: (1) the official Entry Form, (2) an essay of 1000 words or less telling how fitness was a part of her recovery process or survival in beating breast cancer, and (3) two current color photographs of good clarity, one of which must be a headshot and the other a full-length shot (together, the “Entry” or “Entries”). Entry Forms may be found online at www.uapowerinpink.com beginning April 1, 2009. Entries will be accepted beginning April 1, 2009 at 6 a.m. EST through June 1, 2009 at 11:59 p.m. EST. Each Contestant must submit her Entry by completing the Entry Form online and uploading the required essay and photographs. Online entrants must be the authorized account holder of the e-mail account from which the entry is made. Under Armour, Inc. is not responsible for lost, misplaced, illegible, mutilated, incomplete or undelivered Entries, and such Entries will be deemed invalid. Limit one Entry per person.

3. CRITERIA. Winners will be selected based on the information provided in their Entry, namely, photographs (50%), and essay content (50%). Three contestants will be chosen from all Entries received by the deadline for submission to receive the prizes (each a “Winner” or together, the “Winners”). Under Armour reserves the right to contact contestants for additional information prior to selecting the Winners; there is no guarantee that any contestant contacted in this manner will be selected as a Winner. Winners will be determined by Under Armour on or about May 15, 2009. All decisions regarding Winners are final.

4. PRIZES. Three Winners will receive a trip to Under Armour’s Corporate Headquarters in Baltimore, Maryland, for the purpose of a photo/media shoot by industry professionals and inclusion of photos/media and/or Winner’s story as part of Under Armour’s 2009 Power in Pink marketing campaign for breast cancer awareness. Each prize shall include round-trip economy airfare from the major airport closest to each Winner to Baltimore, Maryland; lodging, transportation and meals while in Baltimore, Maryland; a photo/media shoot for the Power in Pink marketing campaign; and select apparels items from the 2009 Power in Pink product line. Odds of winning will depend upon the total number of eligible entries received. Total prize estimated at $2000.00 USD per Winner. If a Winner is a Canadian resident, the approximate retail value of the prize will be $2000.00 CAD, based on a Toronto departure example. The actual value will depend on the place of departure, dates/times of travel and final itinerary; and any difference between the stated value and actual value will not be awarded. Choice of airline and lodging at sole discretion of Under Armour. Trip must be taken at time and dates specified by Under Armour, and all travel arrangements must be made through a travel agent designated by Under Armour. Winner must comply with any and all passport and security requirements. Insurance, gratuities and other expenses not listed are the responsibility of each Winner. Prize is non-transferable and no substitution or cash redemption will be made, except in case of the unavailability the prize or prize component, Under Armour reserves the right to award a prize of equal or greater value. If a Winner cannot accept the prize as stated, the prize will be forfeited in its entirety and awarded to an alternate Winner.

5. GENERAL RULES. Open only to (1) residents of (a) the United States who are 18 years of age or older at time of entry, or (b) of Canada (excluding Quebec), who are over the age of majority in their province or territory of residence at the time of entry; and (2) a survivor of breast cancer or currently fighting breast cancer. Void where prohibited by law. Employees of Under Armour, Inc., its affiliates, subsidiaries, advertising and promotion agencies (together the “Company”) and their immediate family members (spouse, parent, siblings and children) and/or those living in the same household of the employees are not eligible. Winners will be notified via telephone and/or email. Return of any prize/prize notification as undeliverable, including failure to respond to a telephone or email message within five (5) days of the delivery of such message by Under Armour, will result in disqualification and Under Armour reserves the right, in its sole discretion, to award such prize to an alternate entry or not to award the unclaimed prize. All Entries become the property of Under Armour, and Under Armour may use the Entries for any purposes whatsoever. Winners must sign and return an Affidavit of Eligibility and Publicity/Liability Release within 7 days of first attempted notification. No substitution or transfer of prize permitted. This promotion is subject to all applicable federal, state, provincial and local laws. Applicable taxes (if any) for prizes are the Winner's sole responsibility. Acceptance of prize constitutes permission to Under Armour and its agencies to use Winner's name and/or likeness (including the photographs taken as part of the prize) for purposes of advertising and trade without further compensation unless prohibited by law. Participants in this contest hereby waive and release, and agree to hold harmless Company and its representatives, from and against, any and all rights, claims and causes of action whatsoever that they may have, or which may arise, against any of them for any liability for any matter, cause or thing whatsoever, including but not limited to any injury, loss, damage, whether direct, compensatory, incidental or consequential, to person, including death and property, arising in whole or in part, directly or indirectly, from their acceptance, possession, use or misuse of a prize in the contest, or their participation in this contest or any contest or prize related activity, or any travel related to the contest or prize related activity. Winners assume all liability for any injury or damage caused or claimed to be caused, by participation in this promotion or use or redemption of any prize. By participating in this promotion, entrants agree to be bound by the Official Rules and the decisions of the judges. Under Armour is not responsible for any typographical or other error in the printing of the offer, administration of the contest or in the announcement of the prize. Under Armour reserves the right to cancel or suspend advertising the contest on the internet should a computer virus, unauthorized intervention or other cause corrupt the integrity or proper conduct of the promotion. Under Armour further reserves the right to disqualify any Contestant found to be disrupting the operation of the contest or web site. For a list of winners, send a self-addressed stamped envelope by August 1, 1008 to: Power in Pink Contest, Under Armour, Inc. 1020 Hull Street, Baltimore, Maryland 21230.

6. USE OF ENTRY. By submitting an Entry, including photographs, descriptive text, essays or other content to Under Armour, Winners hereby expressly grant to Under Armour an irrevocable, royalty-free, worldwide license in perpetuity to reproduce, distribute, adapt, modify, publicly perform, and display the Entry, and otherwise use and exploit all or any part of the Entry by any method (now existing or later developed) for any purpose whatsoever including, but not limited to hosting and displaying the Entry on Under Armour’s websites in conjunction with the promotion of Under Armour's 2009 Power in Pink marketing campaign and related activities. If Contestant’s voice, likeness, photograph, or other rights of publicity appear in the Entry, Contestant hereby grants to Under Armour an irrevocable, royalty-free, worldwide license in perpetuity to use Contestant’s rights of publicity in connection with the Entry for any purpose whatsoever including but not limited to the promotion of Under Armour's 2009 Power in Pink marketing campaign and related activities. Contestant also grants to Under Armour a license to use her name to identify the source of the Entry. Further, if a third party's rights of publicity appear in the Entry, Contestant represents and warrants to Under Armour that she has secured and hereby grants to Under Armour a license to use such third party's rights of publicity to the same extent as her own rights of publicity. Contestant represents and warrants that: (a) she is the sole and exclusive owner of all rights in and to any information contained in the Entry (except for (i) any third party rights of publicity in the Entry, to which Contestant has obtained the right to license such publicity rights to Under Armour in accordance herewith, or (ii) photographs taken by a third party in Canada for which Contestant has obtained the right to license the rights in the photograph to Under Armour in accordance herewith); (b) the information contained in the Entry is not libelous, slanderous, or defamatory in nature; (c) Under Armour's use of the information contained in the Entry shall not infringe the proprietary rights of any third party (including, but not limited to third party rights of publicity); and (d) Contestant is at least eighteen (18) years of age if a US resident or over the age of majority in the province/territory in which she lives if a Canadian resident. Contestant shall indemnify, defend and hold harmless Under Armour from any and all claims, demands, causes of action or damages, costs and expenses (including attorneys' fees) brought against Under Armour based on its use of the Entry and any proprietary rights embodied therein. Contestant hereby waives, releases and discharges any and all claims whatsoever against Under Armour for its use of the Entry (including, but not limited to any alleged or actual infringement or misappropriation of any proprietary rights in any information contained in the Entry submitted to Under Armour). All Entries sent to Under Armour will be treated as non-confidential and non-proprietary. Contestant agrees that Under Armour is not required to use the information contained in the Entry in any manner.

7. This contest is sponsored by Under Armour, Inc., 1020 Hull Street, Baltimore, MD 21230.

OFFICIAL RULES: Under Armour Power in Pink Contest. Sponsored by Under Armour, Inc. Entries must be submitted online at www.uapowerinpink.com beginning April 1, 2009 at 6 a.m. EST through June 1, 2009 at 11:59 p.m. EST. Mailed entries will not be accepted. Odds of winning will depend upon the total number of eligible entries received. Open only female residents of the United States who are (1) 18 years of age or older at time of entry; and (2) a survivor of breast cancer or currently fighting breast cancer. Void where prohibited by law. No purchase or payment necessary to enter or win. Contest subject to complete official rules available at www.uapowerinpink.com.